The new YellowBrickMax
© OC Technology
© OC Technology
OC TECHNOLOGY AND YELLOWBRICK AGREE STRATEGIC PARTNERSHIP
OC Technology, part of OC Group, the global sports marketing company specialising in professional sailing, has signed a new strategic partnership with Yellowbrick Tracking. This significant consolidation in the tracking business establishes Yellowbrick as the leading company in the offshore yacht tracking market with the largest fleet of Iridium-based tracking units available, backed by years of experience.
“Our products have made a significant contribution since 2006 to making tracking a normal part of every offshore race, and we have held a large market share” commented OC Technology Manager, Clémentine d’Oiron, “The partnership with Yellowbrick will provide race organisers and sailing teams all over the world the best possible service and allow for continued investment in product development”.
The new partnership will see all operational delivery of tracking services carried out by Yellowbrick, including the provision of the hardware and the online management system, whilst OC Technology will continue to market their integrated communication systems that have been developed over the last decade to such great effect for professional sailing projects, such as, Dame Ellen MacArthur’s solo round the world record and the inaugural Barcelona World Race.
The standard OCTracker unit will be renamed YellowbrickMAX and Yellowbrick will now manage all the tracking operations of the combined business. The Yellowbrick units are self-contained, battery-powered, lightweight, tracking devices capable of reporting a boat’s position, speed and course at pre-determined intervals, and are programmable remotely. In addition, Yellowbrick will also manage the OCTracker+ units, to be renamed YellowbrickMAX+, which allow for a hard-wired installation and extended data transfer capabilities, such as, true wind speednand other data.
Yellowbrick Managing Director, Nick Farrell, commented: "We are very excited to see this new partnership go through. Yellowbrick now has the largest Iridium-based tracker hire stock in the world, and the most comprehensive back-office system. The experience and depth of knowledge of our combined teams means that we will be able to deliver our first-class service to many more race organisers who wish to track their events. Using Iridium-based trackers means that our units work anywhere on earth, without areas of marginal or no coverage, unlike other operators. Both the Yellowbrick and YellowbrickMAX units and web viewing solutions are tried and tested products."
The OCTracker unit was launched in July 2006 and in 2007 the entire fleet in the bi-annual Rolex Fastnet Race were fitted with the units in association with the RORC. Since then the tracking units have been used by many race organisers and race campaigns including Thomas Coville’s S’Odebo record programme, the double-handed non-stop Barcelona World Race and the solo transatlantic The Artemis Transat. The units will also be used again in the next edition of the 2011 Barcelona World Race and other prestigious round the world races.
Since 2006, Yellowbrick have provided tracking and information display solutions for events including the double-handed Shetland Round Britain & Ireland Race, the Atlantic Rally for Cruisers and other events in Australia, Italy, Belgium, the Caribbean. Their technology has been selected for the VELUX 5 OCEANS Race starting in 2010. In addition, the lightweight, self-contained trackers have proved popular in a diverse range of applications including expedition tracking and airsports such the World Gliding Championships and Grand Prix gliding events.
ENDS –
For further information, please contact:
Yellowbrick Tracking on +44 (0)845 619 8252
OC Technology on +44 (0)1983 282 797
http://www.octechnology.co.uk
Notes to Editors:
Yellowbrick Tracking is an independent technology company specialising in providing tracking, display and event management solutions for a wide range of applications. Their tracking units have been carried on bicycles, gliders, sailing yachts, trains, motorcycles, kayaks and by runners, in numerous events around the globe. Yellowbrick trackers improve media relations and generate public interest in high profile events and are available to rent for individual or event use.
OC Technology provides integrated communication systems to share the remotest of stories, and is part of the OC Group of companies that includes the Offshore Challenges Sailing Team and OC Events. OC Technology pioneers bringing together technologies from different industries and ensuring that its products are suitable in every way for the adventure and performance sailing market. With nearly 10 years of managing sailing campaigns and more recently events, OC Technology has taken this experience to produce communication tools that can be easily and rapidly deployed by the end-user minimising the detrimental impact that onboard communications can bring. Low power use, lightweight, waterproof, easy to use by exhausted people and easy to problem solve. OC Technology built and installed the onboard media system that brought Ellen MacArthur's round the world record to the public and media worldwide.
Yellowbrick & YellowbrickMAX Specification
The Yellowbrick & YellowbrickMAX trackers are well-proven, self-contained and fully-automatic satellite tracking devices. They will accurately report the position of a yacht anywhere on the world's oceans; are lightweight, waterproof and built to withstand extreme weather. The devices work on battery power alone and the YellowbrickMAX is capable of sending over 4000 position reports on one battery – the equivalent of every half-hour for 80 days at sea or almost 14 days at 5-minute intervals.
“Our products have made a significant contribution since 2006 to making tracking a normal part of every offshore race, and we have held a large market share” commented OC Technology Manager, Clémentine d’Oiron, “The partnership with Yellowbrick will provide race organisers and sailing teams all over the world the best possible service and allow for continued investment in product development”.
The new partnership will see all operational delivery of tracking services carried out by Yellowbrick, including the provision of the hardware and the online management system, whilst OC Technology will continue to market their integrated communication systems that have been developed over the last decade to such great effect for professional sailing projects, such as, Dame Ellen MacArthur’s solo round the world record and the inaugural Barcelona World Race.
The standard OCTracker unit will be renamed YellowbrickMAX and Yellowbrick will now manage all the tracking operations of the combined business. The Yellowbrick units are self-contained, battery-powered, lightweight, tracking devices capable of reporting a boat’s position, speed and course at pre-determined intervals, and are programmable remotely. In addition, Yellowbrick will also manage the OCTracker+ units, to be renamed YellowbrickMAX+, which allow for a hard-wired installation and extended data transfer capabilities, such as, true wind speednand other data.
Yellowbrick Managing Director, Nick Farrell, commented: "We are very excited to see this new partnership go through. Yellowbrick now has the largest Iridium-based tracker hire stock in the world, and the most comprehensive back-office system. The experience and depth of knowledge of our combined teams means that we will be able to deliver our first-class service to many more race organisers who wish to track their events. Using Iridium-based trackers means that our units work anywhere on earth, without areas of marginal or no coverage, unlike other operators. Both the Yellowbrick and YellowbrickMAX units and web viewing solutions are tried and tested products."
The OCTracker unit was launched in July 2006 and in 2007 the entire fleet in the bi-annual Rolex Fastnet Race were fitted with the units in association with the RORC. Since then the tracking units have been used by many race organisers and race campaigns including Thomas Coville’s S’Odebo record programme, the double-handed non-stop Barcelona World Race and the solo transatlantic The Artemis Transat. The units will also be used again in the next edition of the 2011 Barcelona World Race and other prestigious round the world races.
Since 2006, Yellowbrick have provided tracking and information display solutions for events including the double-handed Shetland Round Britain & Ireland Race, the Atlantic Rally for Cruisers and other events in Australia, Italy, Belgium, the Caribbean. Their technology has been selected for the VELUX 5 OCEANS Race starting in 2010. In addition, the lightweight, self-contained trackers have proved popular in a diverse range of applications including expedition tracking and airsports such the World Gliding Championships and Grand Prix gliding events.
ENDS –
For further information, please contact:
Yellowbrick Tracking on +44 (0)845 619 8252
OC Technology on +44 (0)1983 282 797
http://www.octechnology.co.uk
Notes to Editors:
Yellowbrick Tracking is an independent technology company specialising in providing tracking, display and event management solutions for a wide range of applications. Their tracking units have been carried on bicycles, gliders, sailing yachts, trains, motorcycles, kayaks and by runners, in numerous events around the globe. Yellowbrick trackers improve media relations and generate public interest in high profile events and are available to rent for individual or event use.
OC Technology provides integrated communication systems to share the remotest of stories, and is part of the OC Group of companies that includes the Offshore Challenges Sailing Team and OC Events. OC Technology pioneers bringing together technologies from different industries and ensuring that its products are suitable in every way for the adventure and performance sailing market. With nearly 10 years of managing sailing campaigns and more recently events, OC Technology has taken this experience to produce communication tools that can be easily and rapidly deployed by the end-user minimising the detrimental impact that onboard communications can bring. Low power use, lightweight, waterproof, easy to use by exhausted people and easy to problem solve. OC Technology built and installed the onboard media system that brought Ellen MacArthur's round the world record to the public and media worldwide.
Yellowbrick & YellowbrickMAX Specification
The Yellowbrick & YellowbrickMAX trackers are well-proven, self-contained and fully-automatic satellite tracking devices. They will accurately report the position of a yacht anywhere on the world's oceans; are lightweight, waterproof and built to withstand extreme weather. The devices work on battery power alone and the YellowbrickMAX is capable of sending over 4000 position reports on one battery – the equivalent of every half-hour for 80 days at sea or almost 14 days at 5-minute intervals.
